Buying your wedding dress online can be an incredibly convenient and easy alternative for brides who can’t make it in store or simply wish to opt for an online experience. Shopping for your gown online can eliminate a lot of additional stress, with the ability to do so on your own time and in the comfort of your own home.

For over a decade it has been our mission to make online bridal shopping a simple, fuss-free and unforgettable experience. For our #GRACEbrides opting for an online experience, we’ve created a list of our top online dress shopping tips to ensure you have a seamless and enjoyable experience.  

Get To Know Your Silhouettes

Searching for your wedding dress online is such a big part of the planning process and knowing where to start can be tricky. By focusing on what features to highlight, you can narrow down your search early on. Think about your body shape and establish what features you want to show off, and what you’d prefer to hide –  after all, you know your personal style and what flatters your figure best!  

Consider which fabrics you prefer to wear – would you be comfortable wearing bias cut silk draping over your curves, or would you feel more comfortable in a thick supportive crepe or lace fabric? Not sure? We feel you! We offer complimentary fabric swatches that can be delivered to you so you can touch and feel the fabric you are interested in.

Read Online Reviews

It always helps reading the opinion of REAL brides who have actually worn a particular gown on their special day. You can visit our online testimonials page, Facebook, Yelp or Google pages to find genuine reviews from past GRACE brides. If you want to read more about of our favorite GRACE brides, we have a real weddings feature on our Journal where you can dive deep into the details and see any particular gown in action or search our Brides gallery by gown name and wedding type.  

You can even search through the tagged page on our Instagram – it’s the best place to find recent photos of previous GRACE brides wearing the gown you might have your eye on!

Bride and groom walking down mountain side hill

"I fell in love with the Behati style and knew nothing else would compare. I left this very important detail until 6 weeks before the big day however the GLL online stylists were beyond amazing. The girls helped with how to measure my size, offered phone consults to further discuss details and even sent through extra photos of staff wearing the gown so I could see how it fitted on different body types. The gown arrived just in time for the wedding and it was absolutely perfect."

Bride in Summer Dress with bridesmaids

"I have loved this dress for a long time so as soon as I tried it on I knew it was the one! I loved how simple it was but still so beautiful and elegant. The low back was my favorite part of the dress and that is what made me fall in love with the dress."

Bride and groom sharing a kiss

"I saw the dress online and right away I made an appointment to visit the showroom in Shoreditch London. Thankfully, although my wedding was just four months away, the Eve dress was available and in my size. When I tried it on, it fit like a dream come true. I felt beautiful even without losing all the weight I originally wanted. When I arrived at the showroom that day, I wasn’t feeling my best or most confident but once I tried on the dress I felt relaxed, beautiful and confident that I had the best dress for me. I had no doubts and no insecurities in that moment."

Gather All of the Details

Our dress descriptions for each style on our website help you understand exactly what you’re buying and ensure that you know all the facts. This will give you a clear understanding of what fabrics are used, how the dress is lined and give an indication as to how it fits.  
We’ve also created informative videos diving into every stitch and seam of your dream-gown with Founder and Creative Director Megan Ziems, and Head Designer Rosie Keating and you can find these on our Instagram account.  

Traditional gowns made from rigid fabrics, boning, and structure are high-risk purchases because they have no give if the sizing isn’t spot on. We create our gowns specifically to feel like a second skin and a stretch material, like a stretch lace, is the best way to ensure a good fit. Let’s be honest, you won’t want to take your GRACE gown off!

Understand How To Take Your Measurements

This part of the process is key to ensuring a beautiful fit. Find a friend or family member to help you, grab a tape measure, and follow our measurements tutorials and videos to make sure you’re measuring exactly the right areas. Alternatively, a local seamstress will take your measurements for a fee. 
Our online stylists are available around the clock to assist you with determining your measurements via email, video call or live chat if you need any help!

Understand How Our Sizing Works

When ordering your GRACE gown, you will be able to purchase either a ‘Ready-to-wear’ gown (this is a standard size and length) or you can have our expert seamstresses hand make your gown to your size range and height; we call these ‘Made to Order’ gowns. The size ranges we offer are XXS to 5XL in most of our styles. 
Our size range are applied to four, different parts of your body – your bust, under bust, waist and hip. This means that you can fall within multiple size ranges depending on your measurements. For example, a bride may measure an XL bust, L under bust, XL waist and a M hip – it really does vary from woman to woman! 
We need your measurements to determine the size ranges you fit into. You’ll have an opportunity closer to your lock-in date to send us over updated measurements, so we can ensure your gown fits as close to your sizing as possible when we start production. Our size ranges also all have a 5cm (~2 inch) variation so alterations might be a part of your journey and all our gowns are designed to allow for this. Please factor minor alterations costs into your budget. 
Our process was designed for brides ordering online without visiting a showroom, which is why it remains so simple.  Your gown will be made with your very own pattern and made to your exact height, inclusive of your heels!

Talk to An Expert Stylist

Our Online Stylists are wedding obsessed and they’re here to help you with any questions you may have. We offer 24/7 online support so no matter where you are, we’ve got you covered!   

Equipped with hands-on experience with each of our dresses, our Online Stylists will help you choose the look that celebrates your personal style, body shape and style of your wedding. We encourage you to share Pinterest boards, photos of yourself, gown inspiration and anything else that will help our stylists understand your vision. You can contact our online stylist team anytime using live chat, email, phone, direct message or you can request a virtual appointment on video chat. No question is too big or small.