ICON is motivated by women that inspire us, past and present. Women that are progressive, liberated and adventurous. Free thinking, spirited, authentic. The women of style, substance and passion.

Flexible lightweight laces, playfully exotic trims, abstract embroideries and textured knitted fabrics create an exciting and unexpected range for the women with a strong sense of self who wants to express her individuality.

“We refuse to hold women back with restrictive, rigid elements like boning, corseting and heavy fabrics. The designs, fabric choices and details all tell a story. The collection first and foremost celebrates self expression as a form of personal freedom. Our dresses are an extension of a woman’s substance – they make you FEEL something.”